Maruguru is the event organized by Marugomi JAPAN in order to connect the disaster-stricken area and non-disaster-stricken area of Great East Japan Earthquake occurred in 2011. The first event was held in May 2011. In 2012, 50,000 people joined the event at QVC Marine Field. Maruguru started its collaboration with Minami-Boso Shirahama Ama-Matsuri in 2014.
Maruguru invites the people from natural disaster-stricken areas. Then people from non-disaster-stricken areas visit disaster-stricken areas to pick up litters and keep the connection. In Maruguru Minami-Boso 2016, small shops from disaster-stricken town of Mashiki in Kumamoto were set up. A container house was sent to the town of Mashiki by the donation of 800,000 yen raised in the event.
A great tug of war organized by Marugomi JAPAN has become very popular. About 300,000 yen was donated. In 2016, IDOL WONDERLAND and music festival was held. Maruguru liven up the venue with small shops from disaster-stricken areas, delicious meals and music.